“Man, I wish more people would cold DM me.” — No one, ever. I don’t know about you, but my DMs have been flooded with people offering to “help” me either grow my audience, double my revenue from social media, or hit $10k a month. Sounds great, right? I mean, who wouldn’t want these things …
A few weeks ago, I got a short letter in the mail: The Tennessee Department of Revenue was going to take me to collections and dissolve my business because I didn’t pay my taxes. Fuck. Entrepreneurship—solopreneurship in my case—is overwhelming and filled with uncertainty on a daily basis. There’s so much you have to keep …
You visit a magical street market full of mysterious vendors selling all manner of wonderous objects and creatures. One merchant catches your eye. He sells magical livestock. You walk up to his stand, and he tells you he has two things left for sale, and both cost the same amount. “The first thing I have …
Being a creator is overwhelming most days. There’s always more you could have done—another post, another DM, another hour on your website… This gets worst when you compare yourself to creators who seem to be everywhere—how can you possibly create multiple pieces of content for every social platform out there every single day? Not just …
Maximizing the Reach and Lifespan of Your Content Read More »
Want to separate yourself from the crowd and build an audience of people who truly love what you do? Build these moats first.
Have you ever seen a living fossil? No, I don’t mean a dinosaur or Kabuto from Pokemon. I mean someone who refused to evolve. See, as humans, we’re built to adapt—we’re constantly evolving our identities, interests, and goals we want to achieve. But as creators, evolving our content means venturing into uncharted territory. What if …
1.5 billion. That’s how many abandoned social media accounts there are… Just on Twitter (defined as not having logged in for the past 6 months). Obviously, some of these are bots and people who’ve passed away, but how many of them are the result of creators—with tons of potential to bring value to the world—giving …
How do you feel about leaving money on the table? Most creators are bootstrapped, meaning we’re not playing with house (aka, investor) money. Every dollar we have the opportunity to bring in seems sacred. So are you even allowed to leave money on the table as a creator? It seems counterintuitive, but leaving money on …
3 Counterintuitive Reasons to Leave Money on the Table as a Creator Read More »
“In life, you get what you tolerate.” — Mike Ditka I love this quote because there are so many layers to it, and so many ways you can apply it to life. Here’s how I’m currently rephrasing it: “What you accept, you become. What you reject, you avoid.” Though I’m sure my fellow psychologists will …
What is Unacceptable for Your Life and the Legacy You Want to Leave Behind? Read More »
What does coffee have to do with being a creator? When I was in undergrad, we only had Starbucks on campus. It was convenient and reasonably affordable. But it’s not high-quality, and it’s not tasty (unless you like a splash of coffee with your quart of syrup, whipped cream, and caramel drizzle). So when a …
Delighted or Diluted? The Power of “Espresso Content” Read More »
