Most Recent:
- Are You On the Path to Lucrative Misery? Here’s How to Avoid It…I used to work with a guy, let’s call him Jeff, who made $500K a year. Sounds great, right? Who wouldn’t want his life? Every decision Jeff made revolved around optimizing his bank account. But when you talked to Jeff, you quickly realized he absolutely fucking hated his life. He was one of the unhappiest …
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- How to Create a Newsletter Welcome Sequence People LoveCurious about creating a welcome sequence for your newsletter subscribers? The most common questions I get from creators around building a welcome sequence are: There’s not a one-size-fits-all answer, but the approach I’ve taken seems to be working so far, so I’ll share it. Here’s how to create a welcome sequence people love… A great …
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- The Art of Warm DMing“Man, I wish more people would cold DM me.” — No one, ever. I don’t know about you, but my DMs have been flooded with people offering to “help” me either grow my audience, double my revenue from social media, or hit $10k a month. Sounds great, right? I mean, who wouldn’t want these things …
- Is Entrepreneurship Worth the Stress?A few weeks ago, I got a short letter in the mail: The Tennessee Department of Revenue was going to take me to collections and dissolve my business because I didn’t pay my taxes. Fuck. Entrepreneurship—solopreneurship in my case—is overwhelming and filled with uncertainty on a daily basis. There’s so much you have to keep …
- What Creators Can Learn from Magical ChickensYou visit a magical street market full of mysterious vendors selling all manner of wonderous objects and creatures. One merchant catches your eye. He sells magical livestock. You walk up to his stand, and he tells you he has two things left for sale, and both cost the same amount. “The first thing I have …
- Maximizing the Reach and Lifespan of Your ContentBeing a creator is overwhelming most days. There’s always more you could have done—another post, another DM, another hour on your website… This gets worst when you compare yourself to creators who seem to be everywhere—how can you possibly create multiple pieces of content for every social platform out there every single day? Not just …
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- The 3 Moats Every Successful Creator Builds FirstWant to separate yourself from the crowd and build an audience of people who truly love what you do? Build these moats first.
- Why Most Creators Fossilize Instead of EvolveHave you ever seen a living fossil? No, I don’t mean a dinosaur or Kabuto from Pokemon. I mean someone who refused to evolve. See, as humans, we’re built to adapt—we’re constantly evolving our identities, interests, and goals we want to achieve. But as creators, evolving our content means venturing into uncharted territory. What if …
- Why Most Content Creators Go Broke and Give Up1.5 billion. That’s how many abandoned social media accounts there are… Just on Twitter (defined as not having logged in for the past 6 months). Obviously, some of these are bots and people who’ve passed away, but how many of them are the result of creators—with tons of potential to bring value to the world—giving …
- 3 Counterintuitive Reasons to Leave Money on the Table as a CreatorHow do you feel about leaving money on the table? Most creators are bootstrapped, meaning we’re not playing with house (aka, investor) money. Every dollar we have the opportunity to bring in seems sacred. So are you even allowed to leave money on the table as a creator? It seems counterintuitive, but leaving money on …
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- What is Unacceptable for Your Life and the Legacy You Want to Leave Behind?“In life, you get what you tolerate.” — Mike Ditka I love this quote because there are so many layers to it, and so many ways you can apply it to life. Here’s how I’m currently rephrasing it: “What you accept, you become. What you reject, you avoid.” Though I’m sure my fellow psychologists will …
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- Delighted or Diluted? The Power of “Espresso Content”What does coffee have to do with being a creator? When I was in undergrad, we only had Starbucks on campus. It was convenient and reasonably affordable. But it’s not high-quality, and it’s not tasty (unless you like a splash of coffee with your quart of syrup, whipped cream, and caramel drizzle). So when a …
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- A Remedy for the Existential Angst of Being a CreatorMost creators have deep existential angst—a nagging ache in their souls that never seems to go away. Why? Because there’s always more in front of us than behind us. And there’s always more we could do than we’ve already done… It’s well-intentioned and true. Because we can do more. We can be more. None of …
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- Why Most Annual Reviews SuckIt’s that time of year again when everyone becomes self-reflective, navigates their existential crises because they didn’t accomplish “enough,” and sets lofty goals as if the demarcation from one calendar year to the next represents crossing the threshold into a new version of themselves who magically has more discipline, clarity, and limitless possibilities in front …
- Creator Economics 101: How to De-Risk and De-Stress Your BusinessBeing a creator is hard, especially when you’re starting out. Most of us are bootstrapped, meaning we’re not playing with house (aka, investor) money. Any money you put into your business is money that isn’t going to feed your kids or keep the lights on. Which is why many creators, especially early on, over-analyze which …
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