I used to work with a guy, let’s call him Jeff, who made $500K a year. Sounds great, right? Who wouldn’t want his life? Every decision Jeff made revolved around optimizing his bank account. But when you talked to Jeff, you quickly realized he absolutely fucking hated his life. He was one of the unhappiest …
Are You On the Path to Lucrative Misery? Here’s How to Avoid It… Read More »
Curious about creating a welcome sequence for your newsletter subscribers? The most common questions I get from creators around building a welcome sequence are: There’s not a one-size-fits-all answer, but the approach I’ve taken seems to be working so far, so I’ll share it. Here’s how to create a welcome sequence people love… A great …
How to Create a Newsletter Welcome Sequence People Love Read More »
“Man, I wish more people would cold DM me.” — No one, ever. I don’t know about you, but my DMs have been flooded with people offering to “help” me either grow my audience, double my revenue from social media, or hit $10k a month. Sounds great, right? I mean, who wouldn’t want these things …
A few weeks ago, I got a short letter in the mail: The Tennessee Department of Revenue was going to take me to collections and dissolve my business because I didn’t pay my taxes. Fuck. Entrepreneurship—solopreneurship in my case—is overwhelming and filled with uncertainty on a daily basis. There’s so much you have to keep …
You visit a magical street market full of mysterious vendors selling all manner of wonderous objects and creatures. One merchant catches your eye. He sells magical livestock. You walk up to his stand, and he tells you he has two things left for sale, and both cost the same amount. “The first thing I have …
Being a creator is overwhelming most days. There’s always more you could have done—another post, another DM, another hour on your website… This gets worst when you compare yourself to creators who seem to be everywhere—how can you possibly create multiple pieces of content for every social platform out there every single day? Not just …
Maximizing the Reach and Lifespan of Your Content Read More »
Want to separate yourself from the crowd and build an audience of people who truly love what you do? Build these moats first.
Have you ever seen a living fossil? No, I don’t mean a dinosaur or Kabuto from Pokemon. I mean someone who refused to evolve. See, as humans, we’re built to adapt—we’re constantly evolving our identities, interests, and goals we want to achieve. But as creators, evolving our content means venturing into uncharted territory. What if …
1.5 billion. That’s how many abandoned social media accounts there are… Just on Twitter (defined as not having logged in for the past 6 months). Obviously, some of these are bots and people who’ve passed away, but how many of them are the result of creators—with tons of potential to bring value to the world—giving …
How do you feel about leaving money on the table? Most creators are bootstrapped, meaning we’re not playing with house (aka, investor) money. Every dollar we have the opportunity to bring in seems sacred. So are you even allowed to leave money on the table as a creator? It seems counterintuitive, but leaving money on …
3 Counterintuitive Reasons to Leave Money on the Table as a Creator Read More »
