{"id":236246,"date":"2024-03-06T14:43:34","date_gmt":"2024-03-06T19:43:34","guid":{"rendered":"https:\/\/coreywilkspsyd.com\/?p=236246"},"modified":"2024-04-22T15:27:48","modified_gmt":"2024-04-22T19:27:48","slug":"6-habits-that-trap-entrepreneurs-in-mediocrity","status":"publish","type":"post","link":"https:\/\/coreywilkspsyd.com\/6-habits-that-trap-entrepreneurs-in-mediocrity\/","title":{"rendered":"6 Habits That Trap Entrepreneurs In Mediocrity (And What To Do About Them)"},"content":{"rendered":"
Most of us have a good handle on most<\/em> aspects of our businesses.<\/p>\n\n\n\n But we can\u2019t be on top of everything, all the time<\/em>\u2014and the one<\/em> thing we don\u2019t stay on top of typically becomes the one<\/em> thing that keeps us from success.<\/p>\n\n\n\n There are just too many things to stay on top of\u2014to remember to do, regardless of how much delegation, outsourcing, and systems-building we do.<\/p>\n\n\n\n So it\u2019s easy to slip into bad habits that trap us in mediocrity without even realizing it.<\/strong><\/p>\n\n\n\n Anytime I hit a plateau and can feel I\u2019m slipping into a cycle of mediocrity\u2014of spinning my wheels and getting nowhere no matter how hard I try\u2014I look up at a post-it note I keep on my desk.<\/p>\n\n\n\n It\u2019s got a handful of reminders of critical lessons I\u2019ve learned over the years that I\u2019m mostly likely to forget\u2014especially when the stresses of entrepreneurship start to build up.<\/p>\n\n\n\n Whatever I\u2019m struggling with\u2014a plateau, frustration, confusion, or lack of results\u2014typically traces back to forgetting one of these lessons, which is why I\u2019m engaging in a bad habit trapping me in mediocrity.<\/p>\n\n\n\n You might struggle with the same ones\u2014most entrepreneurs do\u2014so here are six habits that trap entrepreneurs in mediocrity and what to do about them\u2026<\/p>\n\n\n\n \u2022\u2022\u2022<\/p>\n\n\n\n I get it\u2014you\u2019re a deep thinker. You\u2019re super smart. Maybe you\u2019ve got ADHD (self-diagnosed or formally diagnosed). Maybe you identify as neurodivergent. Or maybe you\u2019ve found countless other ways to justify the fact that you just overcomplicate the shit out of everything.<\/p>\n\n\n\n You\u2019ve heard that simplicity scales, while complexity causes catastrophe.<\/p>\n\n\n\n Yet\u2026you continue to complicate the shit out of everything:<\/strong><\/p>\n\n\n\n I recently ran into this issue\u2014I decided to revamp my value prop and change my lead magnet for my newsletter.<\/p>\n\n\n\n Changing a few words describing what I do and swapping out one lead magnet for another sounds simple, right?<\/p>\n\n\n\n Nope.<\/p>\n\n\n\n I had overcomplicated the shit out of everything. My automations were a mess. So when I pulled on a single thread, everything unraveled. A week later, I finally tied everything back up. But as I went through everything, I realized just how complicated I\u2019d unknowingly made it on myself.<\/p>\n\n\n\n Now, it\u2019s much simpler (and will be easier to update in the future).<\/p>\n\n\n\n It\u2019s easy to overcomplicate things\u2014it\u2019s our natural state to overthink. Our brains are designed to see all the problems and possibilities in front of us.<\/p>\n\n\n\n But it\u2019s our responsibility <\/em>to reign those natural impulses in by deliberately practicing ways to simplify our processes to avoid getting (and staying) constantly overwhelmed.<\/p>\n\n\n\n Otherwise, you\u2019ll stay trapped in mediocrity.<\/p>\n\n\n\n A simple reflection prompt:<\/strong> \u201cHow am I overcomplicating this?\u201d<\/p>\n\n\n\n \u2022\u2022\u2022<\/p>\n\n\n\n One of my grad school supervisors had horrible posture.<\/p>\n\n\n\n He was a 6\u20195\u201d 300 lbs powerlifter who did therapy with kids.<\/p>\n\n\n\n \u201cI slouch so I don\u2019t look as big to them. I can be intimidating,\u201d he\u2019d always say.<\/p>\n\n\n\n So he spent 30+ years of his career shrinking himself\u2014his physical stature and his personality.<\/p>\n\n\n\n Many of us literally and figuratively shrink who we are to placate other people.<\/p>\n\n\n\n We think too small. We act too small. We exist<\/em> too small.<\/strong><\/p>\n\n\n\n Now, self-acceptance is its own skillset that\u2019s beyond the scope of this piece (let me know if you want a deep dive on it, though).<\/p>\n\n\n\n But there are a few questions that have helped me break out of staying too small, and ones I regularly go back to anytime I feel myself starting to shrink:<\/p>\n\n\n\n But this goes beyond impact and income\u2014it\u2019s also about letting yourself fully be yourself.<\/strong><\/p>\n\n\n\n The more I accept myself and give myself permission to think bigger, act bigger, and exist bigger, the more successful I become (and the more authentic I feel).<\/p>\n\n\n\n Don\u2019t be afraid to be yourself, give yourself permission to think about your true potential, and dare to be great.<\/p>\n\n\n\n Otherwise, you\u2019ll stay trapped in mediocrity.<\/p>\n\n\n\n A simple reflection prompt:<\/strong> \u201cHow am I thinking too small?\u201d<\/p>\n\n\n\n \u2022\u2022\u2022<\/p>\n\n\n\n Entrepreneurship is fucking hard.<\/p>\n\n\n\n Anyone who tells you different:<\/p>\n\n\n\n Doesn\u2019t matter if you have a business degree or not.<\/p>\n\n\n\n Doesn\u2019t matter if you have a large following or not.<\/p>\n\n\n\n Doesn\u2019t matter if you have a great product\/service or not.<\/p>\n\n\n\n Entrepreneurship is fucking hard.<\/strong><\/p>\n\n\n\n Most people go into something with the na\u00efve expectation it\u2019ll be easy\u2014that they know some secret that\u2019ll catapult them to success\u2014then when reality doesn\u2019t meet their unrealistic expectations, they quit.<\/p>\n\n\n\n When I started my business, I thought I\u2019d instantly succeed. A psychologist entering the personal development space\u2014sharing evidence-based psychological strategies and offering executive coaching services? Who wouldn\u2019t want that?<\/p>\n\n\n\n Growing my audience and my business would be easy<\/em>.<\/p>\n\n\n\n Spoiler Alert: It wasn\u2019t.<\/p>\n\n\n\n Early on, I legitimately debated how large of a business mailbox I should get. \u201cThe small one might not be able to fit all my fan mail and swag gifts from companies,<\/em>\u201d I thought.<\/p>\n\n\n\n I\u2019ve never gotten \u201cfan mail\u201d to my physical mailbox. Plenty of email, sure. But nothing compared to my grandiose idea of becoming an instant-celebrity and successful entrepreneur.<\/p>\n\n\n\n I quickly learned no one gave a shit about me, my credentials, or what I wanted to share.<\/p>\n\n\n\n It was my job to build a reputation from scratch, since I was new to creating content and running a business\u2014and didn\u2019t know anyone in the online\/entrepreneur space.<\/p>\n\n\n\n I had to learn how to build a business\u2014copywriting, offer creation, marketing, networking, value ladders, content ecosystems, and so much more.<\/p>\n\n\n\n It\u2019s never been easy. And every time I\u2019ve expected it to be easy, I\u2019ve gone into a project unprepared for the time, energy, and effort required to succeed.<\/p>\n\n\n\n But I look at entrepreneurship like a do martial arts, or any worthwhile endeavor\u2014the fact that it\u2019s hard is one of the things that makes it beautiful and worth doing.<\/strong><\/p>\n\n\n\n So don\u2019t expect worthwhile endeavors to be easy. Expect them to be hard and optimize your decisions and workflows accordingly.<\/p>\n\n\n\n Otherwise, you\u2019ll stay trapped in mediocrity.<\/p>\n\n\n\n A simple reflection prompt: <\/strong>How realistic are my expectations of the time, energy, and effort required to make this succeed?<\/p>\n\n\n\n \u2022\u2022\u2022<\/p>\n\n\n\n The lab is safe\u2014you spend all day thinking, planning, and theorycrafting all the things you might-maybe-could-do-one-day-to-at-some-point.<\/p>\n\n\n\n Side Note: I go deeper into the concept of theorycrafting and how it holds us back in this article: Tired of Living at the Intersection of FOMO and Shiny Object Syndrome? Here\u2019s Why Theorycrafting is Holding You Back\u2026<\/a><\/em><\/p>\n\n\n\n1. Overcomplicating Everything<\/h2>\n\n\n\n
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2. Thinking Too Small<\/h2>\n\n\n\n
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3. Expecting It to Be Easy<\/h2>\n\n\n\n
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4. Staying the the Lab<\/h2>\n\n\n\n