<\/figure>\n\n\n\nOver time, you\u2019ll build a web that\u2019s made up of remarkable pieces of content that tap into word of mouth. <\/p>\n\n\n\n
You’ll attract tons of people\u2014some might be \u201cfish,\u201d but others will be \u201cwhales\u201d\u2014but everyone gets tons of value. <\/p>\n\n\n\n
And your free content qualifies people by helping those who aren\u2019t ready to invest now develop the skills to succeed so they can engage with your paid offers in the future.<\/p>\n\n\n\n
Every piece of content is sticky and interconnected\u2014it\u2019s valuable, it\u2019s memorable through metaphors or coined terms, it resonates through storytelling only you can do (so you don\u2019t have to panic about AI or SEO changes taking your job like mediocre creators do), and it allows you to make a living doing what you love.<\/p>\n\n\n\n <\/figure>\n\n\n\nSo you get to spend your time building your web instead of chasing, fishing, foraging, hunting, or whatever everyone else is doing.<\/p>\n\n\n\n
Your job is to just keep weaving.<\/p>\n\n\n\n <\/figure>\n\n\n\nOver time, it\u2019ll attract life-changing opportunities.<\/p>\n\n\n\n
Because it already has for me.<\/p>\n\n\n\n
And I know it can for you, too.<\/p>\n\n\n\n
It doesn\u2019t matter how intricate your web is today. As long as you keep weaving, it\u2019ll get there.<\/p>\n\n\n\n
\u2022\u2022\u2022<\/p>\n\n\n\n
Final Thoughts<\/h2>\n\n\n\n Hormozi\u2019s Hierarchy<\/strong> is great because it helps you craft a funnel and put out content that\u2019s accessible to more people. But I don\u2019t want to target beginners with all my free content because I don\u2019t think it\u2019s remarkable enough for my ideal audience.<\/p>\n\n\n\nMolina\u2019s Magnet<\/strong> is great for clarifying how to create content that attracts people who will invest their time, energy, and attention instead of building a low-quality audience. But it\u2019s easy to create content that excludes people who could benefit from what you have to say if you\u2019d intentionally made it more inclusive.<\/p>\n\n\n\nGodin\u2019s Gauge<\/strong> gives you a great mental model for creating content people can\u2019t wait to share with others. But remarkability doesn\u2019t equate to a seamlessly interconnected system of content that continues to grow.<\/p>\n\n\n\nBut Wilks\u2019s Web<\/strong> has all the advantages of the other three and addresses their respective weaknesses\u2014at least, for what I\u2019m trying to create.<\/p>\n\n\n\n <\/figure>\n\n\n\nThis is the \u201csecret\u201d behind how I\u2019ve been able to become friends with creators who inspired me for years. Don\u2019t get me wrong, they still inspire me. I just happen to be able to hang out with them now.<\/p>\n\n\n\n
I literally have a Notion page called \u201cFuture Friends List.\u201d It\u2019s a running list of incredible creators who inspire me who I\u2019d love to one day become friends with. Not just work with them or get on their podcast or something. Legitimately be friends with.<\/p>\n\n\n\n
Imagine being able to just text your favorite writers or go grab coffee with your favorite YouTubers.<\/p>\n\n\n\n
That\u2019s the power of this strategy.<\/strong><\/p>\n\n\n\nIt\u2019s not about money or fame.<\/p>\n\n\n\n
It\u2019s about building an invaluable network of incredible people through creating incredible content.<\/p>\n\n\n\n
I\u2019m not a celebrity. I\u2019m not a thought leader. I\u2019m not well connected.<\/p>\n\n\n\n
So my only hope of becoming friends with these people, and helping tons of others along the way, is to weave a web of insightful content so valuable and unique, people can\u2019t wait to share it with others.<\/p>\n\n\n\n
Finally, it feels like I\u2019ve found a framework that works for me. I have clarity on how I can create content my ideal audience loves and weave it all together with everything else I create.<\/p>\n\n\n\n
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