{"id":234197,"date":"2023-07-02T19:09:42","date_gmt":"2023-07-02T23:09:42","guid":{"rendered":"https:\/\/coreywilkspsyd.com\/?p=234197"},"modified":"2024-03-25T15:46:52","modified_gmt":"2024-03-25T19:46:52","slug":"4-psychological-razors-to-create-content-your-audience-loves","status":"publish","type":"post","link":"https:\/\/coreywilkspsyd.com\/4-psychological-razors-to-create-content-your-audience-loves\/","title":{"rendered":"4 Psychological Razors to Create Content Your Audience Loves"},"content":{"rendered":"
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How much clarity do you have on the type of content you create, and who you create it for?<\/p>\n\n\n\n

Does the content you create actually do what you want it to do, like building your reputation as a thought leader in your area, attracting an audience, or converting customers and clients?<\/p>\n\n\n\n

Or does it just kind of dangle limply in the wind of the internet\u2014a ghostly gossamer of good intention?<\/p>\n\n\n\n

What if you could create content your ideal audience loves and weave everything you do together, so everything you create\u2014free and paid\u2014connects with everything else?<\/strong><\/p>\n\n\n\n

I struggled with this for years.<\/p>\n\n\n\n

It seemed like nothing I created resonated with people.<\/strong> No one loved it because it was just ok<\/em>\u2014nothing great or memorable.<\/p>\n\n\n\n

I tried the typical advice everyone shouts like:<\/p>\n\n\n\n

Niche down!<\/em><\/p>\n\n\n\n

Build a value ladder!<\/em><\/p>\n\n\n\n

Know your customer avatar!<\/em><\/p>\n\n\n\n

But something was missing<\/strong>\u2014I couldn\u2019t find the throughline that connected everything I created.<\/p>\n\n\n\n

See, I\u2019m prone to overanalyzing pretty much everything. It\u2019s one of those gift\/curse things. I like to think through how all the pieces connect before I commit to a project.<\/p>\n\n\n\n

But because I couldn\u2019t connect it all together, I felt lost, overwhelmed, and confused.<\/strong><\/p>\n\n\n\n

I had:<\/p>\n\n\n\n