How to optimize for fulfillment, Paul Graham’s advice on work-life balance, and Justin Welsh’s content distribution system

Building Blocks: Actionable insights to build an Intentional Life

Hey everybody,

Here’s another batch of actionable insights to start your week off right, so you can be more intentional with how you live, work, and create.

Let’s get started.

Insight 1: Optimize for fulfillment

What if I told you fulfillment isn’t out of reach and isn’t as far away as you think?

You just need a system to make it a reality.

Intentional Life Design is that system.

Here’s my latest article on the 5-step system I use to help entrepreneurs be more intentional with how they live, work, and create:

Intentional Life Design: How to Build a Fulfilling Life and Business

Let me know what you think!

Insight 2: Build your life around what energizes you

There are two major schools of thought when it comes to work-life balance:

The people who work so they can enjoy life outside work and do everything they can to keep the two separate.

And people like Paul Graham:

Indeed, the mere expression “work/life” embodies a mistake: It assumes work and life are distinct…I wouldn’t want to work on anything that I didn’t want to take over my life.

The most fulfilled entrepreneurs I know fall into the second group with Paul because they’ve built their life (and business) around work that is intrinsically rewarding.


Back to Paul:

There is something special about working on a project of your own. I wouldn’t say exactly that you’re happier. A better word would be excited, or engaged…You have moments of happiness when things work out, but they don’t last long, because then you’re on to the next problem. So why do it at all? Because to the kind of people who like working this way, nothing else feels as right. You feel as if you’re an animal in its natural habitat, doing what you were meant to do — not always happy, maybe, but awake and alive.

Here’s the full article.

Insight 3: Develop a distribution system

Distribution is key for entrepreneurs, and social media has the lowest barrier to entry for distribution in history—if you know what you’re doing.

Justin Welsh has generated over $1M as a solopreneuer. With ~190,000 followers on LinkedIn, he was a big name in small circles on the platform. But after a technical snafu lead to his account getting shut down temporarily, he decided to grow his audience on other platforms.

In the handful of months since he started on Twitter, he’s already amassed 60, 000 followers.

His secret?

In this video, Justin sits down with the Dickie Bush and Nicolas Cole from Ship30 and breaks down his system for creating consistent high-quality content.

Question for the Week

What work is intrinsically rewarding for you?

Share Your Insights

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My goal is to help entrepreneurs be more intentional with how they live, work, and create.

So if you enjoy Building Blocks, I’ll be forever grateful if you help me spread these insights by sharing this issue with other entrepreneurs.

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Let me know what you think and what you’d like to see in future issues. I’m always working to making Building Blocks more valuable for you.

Insights in Action

One of the best ways to clarify your thinking is to write it out.

So if you want to develop your thinking on the Question for the Week, or start applying insights from today’s newsletter, send a tweet to @CoreyWilksPsyD with your thoughts and put #BuildingBlocks at the end so I can find it.

Not ready to “think in public” yet? No problem. You can also reply to this email if you want to share your thoughts with me.

Until next time—memento mori,

Corey Wilks, Psy.D.

Licensed Clinical Psychologist

Executive Coach


Check out the cohort-based course I’m building here.