Deconstructing fear, why people doubt efficiency, and how to create a Category of One

Building Blocks: Actionable insights to build an Intentional Life

Hey everybody,

Here’s another batch of actionable insights to start your week off right, so you can be more intentional with how you live, work, and create.

Let’s get started.

Insight 1: Deconstruct fear to overcome it

Did you know lack of money, resources, or intelligence isn’t what holds most of us back from success?

Limiting beliefs are.

As a Clinical Psychologist and Executive Coach, I’ve noticed every limiting belief people struggle with falls into one of four categories.

I’m hosting a free 90-minute interactive webinar to go through each one and how to deal with them.

By the end of the session, you’ll walk away with the ability to:

  • Deconstruct what’s holding you back
  • Apply proven strategies to overcome it

Check it out, if you’re curious:

Register Now

Insight 2: Time spent doesn’t equal value

What do these have in common?

  • Dentists
  • Artisans
  • Repairmen
  • Copywriters
  • Web designers

They get paid based on how well they do something, not how long it takes them to do it.

But most people still have a Salary Mindset. They equate how much something costs to how long it should take.

It’s why salaried jobs are full of ineffeciencies. People intentionally waste time because their bosses and co-workers expect them to be at work for 40 hours a week, even though they could get the same amount done in 15.

When you’re efficient, people doubt you did a great job.

Entrepreneurs with service-based businesses constantly butt up against this problem—called The Locksmith Paradox.

But time is your most precious resource, regardless of public perception. If you want to improve and innovate, and make the most of your time, lose the Salary Mindset.

Charge for impact, not time spent.

Insight 3: Create a Category of One

In last week’s issue, we talked about how category is the new moat. This week, we’re going deeper into how to design a “Category of One.”

Here’s an easy way to think about Category Design and how to set yourself apart from your competition:

Let’s say you wanted to build your brand around High Performance Habits. You’d have to compete with an industry titan—Brandon Burchard.

If you tried to “add your personality” to it, you could end up with High Performance Habits, As Told By A High School Gym Teacher. A little too niche and no strong value prop.

So how do you design your own category?

Change the aim or the audience:

  • High Performance Meditation
  • High Performance Nutrition
  • High Performance Habits For Copywriters
  • High Performance Habits For College Wrestlers

One small tweak can make you a Category King or Queen.

If you want to hone your competitive advantage by creating a Category of One, check out this article by entrepreneur Nicolas Cole.

Question for the Week

What category can you become a King or Queen of over the next 3 months?

Share Your Insights

Know someone who’d love this content? Share it with them!

My goal is to help entrepreneurs be more intentional with how they live, work, and create.

So if you enjoy Building Blocks, I’ll be forever grateful if you help me spread these insights by sharing this issue with other entrepreneurs.

And if someone forwarded this to you, check out past issues and subscribe here:

Let me know what you think and what you’d like to see in future issues. I’m always working to making Building Blocks more valuable for you.

Until next time—memento mori,

Corey Wilks, Psy.D.

Licensed Clinical Psychologist

Executive Coach


Course: Intentional Life Design