Curating wisdom, lessons from Noah Kagan, and why the NBA doesn’t sell basketball

Building Blocks: Actionable insights to build an Intentional Life

Hey everybody,

Here’s another batch of actionable insights to start your week off right, so you can be more intentional with how you live, work, and create.

Let’s get started.

Insight 1: Curate Your Elders

In Write of Passage, David Perell asked us how we think the world is changing.

One way it’s changing is who we turn to for guidance.

Our ancestors gathered around fires to listen to the elders of the tribe share their wisdom.

But where do we turn to for guidance in the digital age?

Unlike our ancestors, we can sit at the feet of anyone with wisdom—not just the elders of the tribe we were born into. We get to create our tribe and curate our elders.

I tackle this concept in my latest article.

Check it out if you’re curious:

The Wisdom of Internet Elders

Insight 2: Lessons from Noah Kagan

In this article, Mitchell Landon shares what it’s like working with Noah Kagan, who was employee #30 at Facebook, #4 at Mint, and has started 20+ companies since, including AppSumo.

Here’s what’s inside:

  • How he creates tight feedback loops to supercharge iteration.
  • How he uses micro-experiments to test new ideas while avoiding sunk costs, then double down on what works.
  • How he stays laser-focused on what matters and filters out everything else.

If you want a peek behind the curtain of how Kagan accomplishes so much, it’s worth a read.

Insight 3: The NBA Doesn’t Sell Basketball

I’ve never been to a basketball game.

But this article by Mark Cuban makes me want to.

In it, Cuban shares some fantastic insights on why the NBA doesn’t sell basketball and why he focuses on delivering an incredible experience to everyone who comes to a Mavs game:

“We in the sports business don’t sell the game, we sell unique, emotional experiences. We are not in the business of selling basketball. We are in the business of selling fun. We are in the business of letting you escape. We are experiential entertainment. We are in the business of giving you a chance to create shared experiences. I say it to our people at the Mavs all time, I want a Mavs game to be more like a great wedding than anything else.”

Question for the Week

Who do you turn to for guidance in your personal and professional life, and why?

Insights in Action

One of the best ways to clarify your thinking is to write it out.

So if you want to develop your thinking on this question or start applying insights from today’s newsletter, send a tweet to @CoreyWilksPsyD with your thoughts and put #BuildingBlocks at the end so I can find it.

Not ready to “think in public” yet? No problem. You can also reply to this email if you want to share your thoughts with me.

Until next time—memento mori,

Corey Wilks, Psy.D.

Licensed Clinical Psychologist

Certified Professional Coach